Friday, March 13, 2020
Tourism Industry of Malaysia Essay Example
Tourism Industry of Malaysia Essay Example Tourism Industry of Malaysia Essay Tourism Industry of Malaysia Essay Tourism Industry of Malaysia (Background) The early 70s spelt the beginning of a `new era`. The old Tourism Department of 1959 was then upgraded into the Tourism Development Corporation. The formation of the Tourism Development Corporation (TDC) in 1972 and placing it under the purview of the Ministry of Trade and Industry (MITI) for strategic planning and focus charted a new era in the history of the tourism industry. That was the same year Malaysia Airlines was formed (1972). It was the dawn of a new beginning and both TDC and MAS were tasked to put Malaysia on the world tourist map. Since then, the Malaysian economy remains relatively robust with manufacturing and tourism taking the lead. Today, the tourism industry has experienced a rapid growth and gained an importance in the Malaysian economy. It is the second largest foreign exchange earner, after manufacturing. This is in line with the governmentÃ¢â¬â¢s objective to accelerate the domestic private sector and stimulate the services sector to spearhead economic growth. TourismÃ¢â¬â¢s Contribution Receipts In the context of tourism receipts, the contribution from this sector has been very encouraging. For instance, the Malaysian economy registered RM17. 40 billion in receipts from 10. 22 million visitors in 2000 (just a year after implementing the three-pronged action). This constituted a 28. 9 per cent increase between 1999 and 2000. With the exception of 2003 (SARS Gulf War), this upward trend continued until today. From the tourism receipts (tourism revenue) contribution, there exists a steady growth. For example, tourism receipts increased from RM17. 40 billion in 2000 to RM24. 20 billion a year later and then increased further to RM25. 80 billion (2002), RM29. billion (2004) and RM32. 00 billion in 2005. Last year Malaysia received RM36. 3 billion (USD10. 4 billion) in tourism receipts. The top 10 markets in 2006 were Singapore (9,656,251 arrivals), Thailand (1,891,921 arrivals), Indonesia (1,217,024 arrivals), Brunei (784,446 arrivals), China (439,294 arrivals), Japan (354,213 arrivals), India (279,046 arrivals), Australia (277,125 arrivals), United Kingdom (252,035 arrival s) and the Philippines (211,123 arrivals). Gross Domestic Product (GDP) Malaysias services sector is the largest sector in the economy, contributing 52. % to GDP and 48. 6% to total employment in 2000. The government views the services sector as a catalyst for growth Last year, the national GDP was at RM1,098. 3 billion or USD 313. 8 billion (constant 1987 prices) with a growth of 5. 9 % of which RM36. 3 billion or USD 10. 3 billion came from the tourism sector thus making it as the second economic contributor for 2006. The Services Sector accounts about 54 % of the national GDP. Jobs / Employment Out of the total national workforce, 51% (2005) were in the services sector. This translates into almost 5. million out of the 10. 73 million of the national workforce being employed either directly or indirectly in the tourism sector, be it in hotels, restaurants, travel agencies, airlines, transportation etcÃ¢â¬ ¦By providing job opportunities, the tourism sector has played a role in keeping unemployment down to a low at 3. 5% (2 005/2006). Retail Sector With the introduction of the MEGA SALE Carnival in 1999, the economy received a boost from the retail sector. The Malaysian tourism authority has undertaken efforts to position Malaysia as a leading international shopping destination. The Mega Sales Carnivals were held on a nationwide basis were successful in attracting more shoppers. Each Mega Sale has managed to attract additional half a million foreign visitors and day-trippers from theneighbouring countries, on top of the normal tourist arrivals. The effort facilitated the growth in tourism expenditure and consumer demand, which enhanced the growth of retail trade. For instance, in 2003, the retail sector made up just over 13% of MalaysiaÃ¢â¬â¢s gross domestic product (GDP) and employed about 730,000 workers, or 7% of the total workforce. Then in 2005, the retail sector made a 10. 2 % growth in sales over the same period in 2004. Its relations to other sectors of the economy, such as wholesaling, advertisement and promotions, info technology and logistics, ensure it that it has a pivotal role to play. Education tourism The increase in the number of institutions of higher learning and twinning programmes with foreign universities provided the foundation for the growth in education tourism. Currently, over 50,000 foreign students registered with institutions of higher learning in the country. There are additional spins-offs as parents of foreign students took the opportunity to spend their holidays at tourist attractions when visiting their children. Education tourism has become popular as reflected by the demand for tours to visit schools to enable students from other countries to gain knowledge of the school education system as well as experience the Malaysian school atmosphere, which is unique with the social interaction of the various ethnic groups besides contributing to the national economy. Medical and Health Sector Since it was introduced in 1999, the medical and health tourism has contributed handsomely to the national economy. Last year (2006), a total of 296,687 health tourists visited Malaysia yielding revenue totalling RM203. 66 million (USD32. 8 million). Malaysia My Second Home Malaysia My Second Home Programme is promoted by the Government of Malaysia to allow people from all over the world who fulfil certain criteria, to stay in Malaysia as long as possible on a social visit pass with a multiple entry visa. The Social Visit Pass is initially for a period of ten (10) years (depending on the validity of the applicantsÃ¢â¬â¢ passport) and is renewable. The programme has managed to attract more than 10,000 foreigners since it was introduced in 1996 to date. Last year alone there were 1,728 people registered under the programme, which has various flexible conditions, and was introduced to enable foreigners with a high income to stay in the country for at least five years or for a longer period of time. VISIT MALAYSIA YEAR 2007 This year, MalaysiaÃ¢â¬â¢s focus will be on the Visit Malaysia Year (VMY) 2007, was is aimed at aggressively promoting Malaysia, increasing 4 tourist arrivals, as well as encouraging domestic tourism among Malaysians. Coincidentally, 2007 is also the year of MalaysiaÃ¢â¬â¢s 50th independence. As such, the Visit Malaysia Year campaign is a timely event to celebrate MalaysiaÃ¢â¬â¢s golden jubilee. It is an occasion to rejoice and to share with the world the unique qualities and virtues that have shaped Malaysia to be the country that it is today. The VMY 2007 campaign is expected to raise the awareness of foreign tourists to enable them to plan their holidays in Malaysia. For VMY 2007, the country has set a target to attract 20. 1 million tourists. Overall, there are over 240 events, of which, 50 being major eventsand 5 as international mega events. All these events are presented in `One Golden Celebration`. A celebration that brings Malaysia to the world, and the world to Malaysia. The first event of the year was the Visit Malaysia Year Grand Launch on 6 January by the Honourable Prime Minister of Malaysia in the presence 500 international media and trade representatives from all over the world. Highlight of the Grand Launch was the unveiling of the Eye on Malaysia, which is a 60-metre Ferris wheel followed by the Flora Fest Parade, a spectacular display of floats dressed in all kinds of flowers found in Malaysia. The other mega events include the Malaysian International Aerospace Adventure, the International Fireworks Display, the Malaysian International Tattoo and the KL International Buskers Festival. Conclusion: The tourism industry has come along way since its inception in 1959 with only a Tourism Department back then. Today, after 50 years and half of a century later, the industry has moved with such celerity to become the second income spinner to the national economy whilst experiencing tremendous growth from year to year. The string of awards and accolades awarded to Malaysia bears testimony to this fact. Malaysia was voted as one of the top five most popular outbound destinations in 2006 out of 100 countries in a poll organised by Guangzhou Daily, the biggest South 5 China newspaper which has a daily circulation of 1. 8million. Malaysia received two awards at the tourism film competition Das goldene Stadttor (The Golden City Gate) during the worldÃ¢â¬â¢s largest tourism exhibition, ITB, in March 2007. The tropical nature paradise won the gold award for the Ã¢â¬Å"Malaysia NowÃ¢â¬ global online campaign and a silver award for its 60-second TV commercial themed Ã¢â¬Å"The Time is No w, The Place is Malaysia. Ã¢â¬ Malaysia was also named the Ã¢â¬Å"Best Tourism Destination 2006Ã¢â¬ by the American business travel magazine Global Traveller in the beginning of the year. In early May 2007, Malaysia was awarded as the `Best Summer Destination` for United Arab Emirates residents by Asfaar Magazine.